Swag Marketing

Real-life swag campaign example: Peloton

peloton-swag-campaign-email

You’re probably familiar with swag, but the notion of a ‘swag campaign’ might be slightly more foreign. I’ve shared a few of examples in the past but wanted to highlight another real-life campaign from a very well-known company: Peloton. (Note: Peloton is not a Printfection customer as of this writing) By now, the seller of…

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Unique swag ideas (your competitors AREN’T using!)

Innovative companies want unique swag ideas; they’re tired of the same boring pens and cheap tchotchkes. Whether you want to stand out at an event or wow your customers & prospects with super cool items, we got you covered. Our merchandise experts gathered these items straight from the recent ASI Expo in Chicago, one of…

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4 things that will take your events to the next level!

giant branded jenga set

Virtually all our customers use swag at events. In fact, I’d argue the majority of swag budgets are used solely for events and tradeshows. With all this money going towards events, we wanted to share some ideas and best practices to help ensure the swag at your next event returns some of that budget you’re…

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10 unusually creative swag ideas

zen garden with logo, a very creative swag item

Branded swag with a creative twist allows your audience to flex the right side of their brain and take a break from the day to day grind. From yoga mats to zen gardens, people love creative swag that takes them to a place where they can relax and get out of “work mode.” Lots of…

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10 summer swag ideas to try now

cocktail drink glass, a great summer swag option

Branded summer swag gifts let your audience have fun in the sun long after an event and nicely complement other seasonal marketing campaigns. From logo-adorned sunglasses to refreshing cocktail kits, these promotional products are both seasonally appropriate and functional. Whether summer makes you think of sandy beaches, grilling outdoors, camping, or simply relaxing in a hammock…

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4 great company swag ideas for 2018

lightbulb over a hand used for great company swag ideas post

Summer’s just started but great company swag ideas are always in season! Customers ask us weekly how other fellow users are using swag to create kick-ass campaigns. So, we’re sharing 4 of our favorite ideas we’ve seen put in action. But before we jump in, let me share the secret ingredient to a successful swag…

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How Zeel nets 10-15% more signups with swag

blue banner that says get 10-15% more signups

This will be a quick read for any of you who have never used swag to drive more signups or acquire customers. We recently connected with Printfection customers Skyler Rogers, Zeel’s Director of Operations, and Eva Carey, their National Community Director. Zeel provides massage on demand in 85+ markets and has a community of therapists…

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7 ways to use marketing swag to smash your revenue goals

marketing-swag-and-revenue-charts

Marketing swag, or schwag, often sports a poor reputation. If you’re in Marketing or Sales, you might not view it as an incredibly strategic or important part of your success. But that mindset leaves serious money on the table. Here are 7 ways you can use marketing swag to smash your company’s revenue goals –…

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Make your t-shirts stand out

trophy standing out

Whether you want to increase awareness, support brand loyalty, or just bring some joy to an event, T-shirts are a perfect choice. Of course, while T-shirts are the quintessential “startup swag” item, they can also be a powerful branding tool for any company. And with a little thought and intention from your design team, they can…

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What is swag management (and why you should even care)

Swag management is hardly a popular term on Google. Yet, most companies are already managing swag today — and doing it better can lead to tremendous benefits in saved time and increased revenue. Unfortunately, the term ‘swag’ often causes confusion, so let’s first clear that up. b By swag, we’re referring to promotional merchandise, or…

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