For the second year in a row, swag platform Printfection has made the Inc. 5000 list of fastest-growing privately-held companies in the US.
We achieved 220% growth to become the #1 fastest growing swag platform, and we owe it all to our customers.
Entirely bootstrapped, our customers fund our growth.
Their faith and trust in us, as well as their feedback, help drive our mission and vision.
And given our strange new normal, we expect further growth.
Why consider a swag platform?
Even more the pandemic struck, Marketing, Sales, Customer Success, and HR teams used swag to engage their audiences.
Marketing teams leverage branded merch to entice CTAs like downloads, free trials, and demo requests. And of course, they used swag heavily at trade shows (sigh, we can’t wait for those to return!)
HR and People Ops teams send welcome swag kits to new hires and leverage branded gifts to reward their staff.
Customer Success teams use corporate swag in onboarding kits for new customers, as gifts for renewals, or just a way of saying “thanks.”
And Sales teams can use swag to get prospects to commit to meetings and to stand out during the sales process.
Swag in the era of COVID-19
With the rise of this awful pandemic, sending physical swag gifts becomes more important because so many of us now work remote.
How do you engage your employees when you no longer see them face to face regularly?
What about welcoming new hires when they won’t be joining your team at an office?
How can you effectively market and sell to prospects when you can’t reach them at in-person events?
A swag platform truly shines in this environment because it enables you to reach your audiences no matter where they are.
Swag giveways to reach anyone, anywhere
A swag platform like Printfection allows you to send branded gifts even if you don’t know someone’s address.
Our Giveaway campaign feature makes this incredibly easy and helped us get on the Inc. 5000 list.
It works as follows: you create a gifting page, branded with your company’s look and feel.
Next, you choose what gift items you’d like to provide to your recipient. It could be just one item, or you could offer several. You can also bundle items together in a kit.
Finally, you use our platform to generate unique redemption links for each of your recipients.
You can distribute these links using any email client or through your marketing automation tools like Marketo or HubSpot.
Or you can embed them in sales-focused tools like Outreach.
The link will take your recipient straight to your company’s gifting page.
When your recipient selects a gift, he or she enters in their own shipping address, and Printfection handles the delivery from there.
Using a swag platform for virtual events and giveaways
This smelly pandemic all but annihilated trade shows and physical gatherings.
As a result, webinars and virtual events, far from new, have nevertheless gained more prominence than ever before.
But this comes at a cost; ironically, virtual events, experienced in the comforts of our homes, can be strangely exhausting. And they certainly lack the engagement offered by in-person presentations.
But you can use swag to counter these inherent weaknesses of virtual formats.
Printfection customer, ControlUp, used branded socks in a social giveaway to dramatically increase registrations for a recent virtual event.
As a result, they netted more leads and signups than they expected, and they also saw a huge percentage of attendees stay on for over an hour!
That’s incredibly uncommon engagement for a webinar.
Get more ideas for our how to use swag to drive marketing and sales in the Pandemic Age
Download our eBook, The Best B2B Swag for Growth and Retention, today!
And thanks again to all our customers, through good times and bad, who helped us make the Inc. 5000 list! We’re so grateful to have you.