Printfection Blog

Insight on how to effectively use swag

The Printfection team blogs on the latest trends

On SiriusDecisions Summit and…getting uncomfortable?

We’re in the final stages of planning our first ever attendance at SiriusDecisions Summit in Austin, and I’m beyond pumped. As a swag management platform, we help some pretty bright companies with their merch for trade shows. Naturally, we’re excited to showcase some really fun, unique goods at the show. But more importantly, SiriusDecisions is…

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corporate food gifts and drinks - should you send them

Should you send food or drinks as corporate gifts?

You’re on the hunt for some great presents for your customers, and you’re entertaining the thought of gifting food or beverages. You might think, why not send them cookies and a bottle of champagne! Everyone loves booze and treats, right? Sending corporate food gifts (and beverages) is convenient because there are so many options. But…

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Event planning dos and don’ts: What we learned from SaaStr Annual

Event planning is no joke. We just attended our first major conference earlier this month, SaaStr Annual in San Jose. Such an amazing show! We’re grateful to declare it a success, but we definitely learned some valuable lessons along the way. We cover them in 3 areas: Pre-event planning During the show Post-event follow-up 1)…

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4 promotional products trends we saw at the PPAI Expo

We just attended PPAI’s annual conference in Las Vegas, host to thousands of promo products distributors and suppliers. Among the myriad swag items on display, our merch experts noticed 4 interesting promotional products trends — check them out! 1. Bomber jackets Of the tens of thousands of apparel items displayed at the show, we were…

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what is swag?

What is swag?

In a business context, swag (sometimes spelled “schwag”) refers to branded merchandise. The non-business-related meanings may refer to one’s innate confidence, or swagger, or even stolen goods. But we’re tackling the corporate context in this case. Think of any trade show or event you’ve been to where companies give away t-shirts, water bottles, power banks,…

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peloton-swag-campaign-email

Real-life swag campaign example: Peloton

You’re probably familiar with swag, but the notion of a ‘swag campaign’ might be slightly more foreign. I’ve shared a few of examples in the past but wanted to highlight another real-life campaign from a very well-known company: Peloton. (Note: Peloton is not a Printfection customer as of this writing) By now, the seller of…

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Unique swag ideas (your competitors AREN’T using!)

Innovative companies want unique swag ideas; they’re tired of the same boring pens and cheap tchotchkes. Whether you want to stand out at an event or wow your customers & prospects with super cool items, we got you covered. Our merchandise experts gathered these items straight from the recent ASI Expo in Chicago, one of…

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giant branded jenga set

4 things that will take your events to the next level!

Virtually all our customers use swag at events. In fact, I’d argue the majority of swag budgets are used solely for events and tradeshows. With all this money going towards events, we wanted to share some ideas and best practices to help ensure the swag at your next event returns some of that budget you’re…

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zen garden with logo, a very creative swag item

10 unusually creative swag ideas

Branded swag with a creative twist allows your audience to flex the right side of their brain and take a break from the day to day grind. From yoga mats to zen gardens, people love creative swag that takes them to a place where they can relax and get out of “work mode.” Lots of…

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cocktail drink glass, a great summer swag option

10 summer swag ideas to try now

Branded summer swag gifts let your audience have fun in the sun long after an event and nicely complement other seasonal marketing campaigns. From logo-adorned sunglasses to refreshing cocktail kits, these promotional products are both seasonally appropriate and functional. Whether summer makes you think of sandy beaches, grilling outdoors, camping, or simply relaxing in a hammock…

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