Printfection Blog
Insight on how to effectively use swag
The Printfection team blogs on the latest trends
What is swag?
In a business context, swag (sometimes spelled “schwag”) refers to branded merchandise. The non-business-related meanings may refer to one’s innate confidence, or swagger, or even stolen goods. But we’re tackling the corporate context in this case. Think of any trade show or event you’ve been to where companies give away t-shirts, water bottles, power banks,…
Real-life swag campaign example: Peloton
You’re probably familiar with swag, but the notion of a ‘swag campaign’ might be slightly more foreign. I’ve shared a few of examples in the past but wanted to highlight another real-life campaign from a very well-known company: Peloton. (Note: Peloton is not a Printfection customer as of this writing) By now, the seller of…
Unique swag ideas (your competitors AREN’T using!)
Innovative companies want unique swag ideas; they’re tired of the same boring pens and cheap tchotchkes. Whether you want to stand out at an event or wow your customers & prospects with super cool items, we got you covered. Our merchandise experts gathered these items straight from the recent ASI Expo in Chicago, one of…
4 things that will take your events to the next level!
Virtually all our customers use swag at events. In fact, I’d argue the majority of swag budgets are used solely for events and tradeshows. With all this money going towards events, we wanted to share some ideas and best practices to help ensure the swag at your next event returns some of that budget you’re…
10 unusually creative swag ideas
Branded swag with a creative twist allows your audience to flex the right side of their brain and take a break from the day to day grind. From yoga mats to zen gardens, people love creative swag that takes them to a place where they can relax and get out of “work mode.” Lots of…
10 summer swag ideas to try now
Branded summer swag gifts let your audience have fun in the sun long after an event and nicely complement other seasonal marketing campaigns. From logo-adorned sunglasses to refreshing cocktail kits, these promotional products are both seasonally appropriate and functional. Whether summer makes you think of sandy beaches, grilling outdoors, camping, or simply relaxing in a hammock…
4 great company swag ideas for 2018
Summer’s just started but great company swag ideas are always in season! Customers ask us weekly how other fellow users are using swag to create kick-ass campaigns. So, we’re sharing 4 of our favorite ideas we’ve seen put in action. But before we jump in, let me share the secret ingredient to a successful swag…
How Zeel nets 10-15% more signups with swag
This will be a quick read for any of you who have never used swag to drive more signups or acquire customers. We recently connected with Printfection customers Skyler Rogers, Zeel’s Director of Operations, and Eva Carey, their National Community Director. Zeel provides massage on demand in 85+ markets and has a community of therapists…
Event Packing — What it is and what’s changed
Event Packing: A key to less headaches at trade shows. Ever worked an event booth? Then you know the pain and panic of frantically rifling through a disorganized box of swag to find the right size t-shirt while your prospect or customer waits on the other side of the table. The trick is to separate,…
7 ways to use marketing swag to smash your revenue goals
Marketing swag, or schwag, often sports a poor reputation. If you’re in Marketing or Sales, you might not view it as an incredibly strategic or important part of your success. But that mindset leaves serious money on the table. Here are 7 ways you can use marketing swag to smash your company’s revenue goals –…