Swag Management
Are trade shows worth the cost?
I answered this question on Quora and wanted to give it a more in-depth treatment here. I’ll share why trade shows are absolutely worth the cost — and give some real results we achieved from SaaStr Annual back in February. First off, not all events are equal. You need to thoughtfully vet them. Some good…
Read MoreOn SiriusDecisions Summit and…getting uncomfortable?
We’re in the final stages of planning our first ever attendance at SiriusDecisions Summit in Austin, and I’m beyond pumped. As a swag management platform, we help some pretty bright companies with their merch for trade shows. Naturally, we’re excited to showcase some really fun, unique goods at the show. But more importantly, SiriusDecisions is…
Read MoreHow Zeel nets 10-15% more signups with swag
This will be a quick read for any of you who have never used swag to drive more signups or acquire customers. We recently connected with Printfection customers Skyler Rogers, Zeel’s Director of Operations, and Eva Carey, their National Community Director. Zeel provides massage on demand in 85+ markets and has a community of therapists…
Read MoreEvent Packing — What it is and what’s changed
Event Packing: A key to less headaches at trade shows. Ever worked an event booth? Then you know the pain and panic of frantically rifling through a disorganized box of swag to find the right size t-shirt while your prospect or customer waits on the other side of the table. The trick is to separate,…
Read More7 ways to use marketing swag to smash your revenue goals
Marketing swag, or schwag, often sports a poor reputation. If you’re in Marketing or Sales, you might not view it as an incredibly strategic or important part of your success. But that mindset leaves serious money on the table. Here are 7 ways you can use marketing swag to smash your company’s revenue goals –…
Read MoreWhat is swag management (and why you should even care)
Swag management is hardly a popular term on Google. Yet, most companies are already managing swag today — and doing it better can lead to tremendous benefits in saved time and increased revenue. Unfortunately, the term ‘swag’ often causes confusion, so let’s first clear that up. b By swag, we’re referring to promotional merchandise, or…
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