Swag management solutions
How Printfection solves your swag problems
Why use swag in marketing today?
Because swag marketing is a highly effective yet massively underutilized marketing strategy.
Very few technology companies are doing swag right. Countless customer engagement opportunities are being missed.
Why swag works
- It starts a conversation
- It makes a strong, real-life connection
- It’s the only type of advertising prospects actually look forward to
- It’s a channel that stands out and gets noticed
- 85% of people do business with a company after receiving swag
For modern marketers, swag is broken
Branded swag is a powerful, time-tested medium. Yet few modern marketers take it seriously. It’s rarely a part of their strategic marketing strategy. Why?
When marketing grew up, swag didn't
Not long ago, direct mail was a primary marketing channel.
Now, marketing is primarily digital, automated, and trackable.
Sadly, swag was left behind when it came to this technology-first marketing approach.
Vendors, not partners
Swag companies are notorious for an old-school way of thinking. Focused on razor-thin margins, their goal isn't your marketing success. It's how many shirts or chotzkies you want.
To them, swag is the end game. To you, swag is a means to the end— growing your business.
- No understanding of trends within the tech industry
- No inventory or fulfillment capability
- No martech integrations
- No online platform. Long email chains to get anything done
Printfection makes swag effective again
Get strategic results with these swag management solutions