58 Best Company Swag Ideas to Impress Teams & Clients

The right corporate swag? It’s like a first impression that keeps on giving. It keeps you top-of-mind with clients and creates genuine loyalty among your employees.. 

Company swag does way more than just show off your logo. When you choose the right swag, it becomes this secret weapon for marketing, HR, and sales teams. It brings people together, shows you care, and actually helps drive company profits. 

Whether you’re looking to delight new hires, thank loyal customers, or make a splash at an event, this guide offers 83 of the best corporate swag ideas to help you achieve your goals.

Table of Contents

• What is company swag?
• What should I consider when choosing company swag?
• Benefits of company swag
• Generating ROI with swag
• Company swag stores: Your solution for managing it all
• What swag is popular right now?
• 58 Best company swag ideas for 2025
• FAQs: Answering your top questions about company swag

What is company swag?

Today, company swag is all about useful, high-quality stuff with the company’s name or logo on it. It’s not just basic office supplies like it used to be.Think nice tech gadgets, stylish clothes, useful office and desk supplies, everyday items you’d actually use, and unique, memorable gifts. 

The main idea isn’t just to stick a logo on something, which used to be the case. It’s about showing off what the company is all about, making employees feel like they’re really part of the tea  and building stronger connections with customers and partners through items they’ll actually use.

What should I consider when choosing company swag?

To choose items that truly resonate and achieve your goals, here are the key things you should think about:

• • Who’s getting it? (Your audience)
  • What’s the goal? (Your purpose for the swag)
  • Is it good quality and useful?
  • What’s your budget?
  • Does it match your brand?
  • How will you manage it?

Benefits of company swag

Investing in company swag offers a surprising number of advantages beyond just looking good.

Take customer satisfaction, for example: 78 percent of consumers enjoy receiving free products from companies and brands they love.

Building company culture

Swag plays an important role in shaping and strengthening your company’s culture. When employees receive branded items, it fosters a sense of belonging and appreciation. It’s a subtle yet effective way to remind everyone they’re part of a team.

Employee morale and retention

A well-chosen piece of employee swag acts as a tangible “thank you” for hard work and dedication. It can significantly boost employee morale, making team members feel appreciated and valued. 

Brand awareness

Every time your corporate swag is used in public, it becomes a walking advertisement for your brand. A branded water bottle at the gym, a company hoodie worn on the weekend, or a custom notebook in a coffee shop all extend your brand’s reach organically. 

Client relationships

Sending a thoughtful client gift can strengthen business relationships. It shows clients they are valued, builds goodwill, and keeps your company top-of-mind. It’s also a great way for sales and customer service teams to reach out with a “give” instead of an “ask,” building trust. 

Using swag to generate and nurture leads

At events, swag can be a magnet for your booth, and in a direct mail campaign, a truly appealing item can spark curiosity that drives recipients online to scan a QR code, visit your website, or share excitement on social media.

Here are three bulletproof ways to use swag for lead generation:

• Encourage leads to engage with an incentive – Nothing gets leads past that sticking point like a free gift. Drive funnel movement with a Printfection swag incentive.
• Re-engage cold accounts by surprising them with a gift – Break through digital noise and busy schedules. Use swag redemption links to rekindle curiosity and conversation with cold leads.
• Use swag as booth magnets at trade shows and events – Quality giveaways draw people to your exhibit and create natural conversation starters with prospects.

Generating ROI with swag

Measuring direct ROI for swag can feel tricky since it’s not a simple one-to-one sale. But don’t let that stop you from seeing its real value! 

Think of it this way: a quality branded item used often creates ongoing, low-cost brand impressions, much like a tiny billboard. For employees, good swag often links to higher retention rates and better engagement. For clients, it strengthens relationships, leading to more repeat business and referrals.

“We used Printfection to send out custom kits to our customers to thank them and boost retention. Our customer success team said our customers were so stoked, writing in to express thanks for thinking of them, how thoughtful the gesture was, etc. It was such an awesome and easy experience,” says Brittany Olsson, Sr. Marketing Programs Manager at Raken.

Consider this: New Relic used strategic swag to increase its marketing qualified leads by 30%. By offering branded “data nerd” t-shirts to users who deployed their software, they created an automated system that consistently converted more signups into sales-ready prospects.

The key is automation and measurable triggers. 

Printfection’s platform integrates with marketing tools like Marketo and Salesforce, allowing companies to automatically reward prospects when they take desired actions. This creates a direct path from swag investment to qualified leads.

Company swag stores: Your solution for managing it all 

Managing swag across employees and customer needs can become complex. This is where a dedicated company swag store or employee swag store becomes invaluable. 

An employee swag store allows employees to easily order company-branded apparel, office supplies, or even personal items, ensuring everyone gets something they are excited to use. A company swag store can also set up incentive programs, loyalty rewards, or even be a direct retail channel for fans of your brand. 

For example, a company swag store simplifies everything with global shipping, live inventory tracking, and smart data to help you automate distribution and know what swag works best.

What swag is popular right now?

The world of corporate swag is constantly evolving, with trends shifting towards more sustainable, practical, and buzz-worthy items.  

In fact, 82 percent of people surveyed said utility was the most important factor in determining whether a promotional item was well-received, which explains why the most popular swag focuses on functionality.

• • Eco-friendly and sustainable items
  • High-quality apparel 
  • Tech accessories 
  • Health and wellness items
  • Fun and family-friendly items
  • Experience-based gifts

58 Best company swag ideas for 2025

Here’s a list of corporate swag ideas your team and clients will actually want, organized by category for easy browsing.

New hire and onboarding swag

First impressions matter, and these items help new employees feel welcomed and excited about joining your team.

1. Custom journal

This journal features a tweed cover and dot-grid paper, perfect for various note-taking styles. Paired with a biodegradable, sustainably made pen with lead-free ink, it’s an ideal duo for a fresh start.

Libretto Journal (5.5″ x 8.25″) From $7.62 ea

2. Insulated water bottle

This sleek water bottle has a  built-in strainer that lets you infuse fresh fruit right into your water. New hires can have the fun of creating their favorite flavor combinations – think strawberry mint or cucumber lime. It also comes from a minority-owned company with give-back programs.

Elemental Iconic Bottle (20 oz) From $30.48 ea

3. Custom laptop backpack

A stylish and sleek backpack with a dedicated laptop compartment keeps employee computers safe from bumps and jostles during commutes, while numerous pockets keep daily essentials organized.

Osprey Proxima Backpack From $102.48 ea 

Tradeshow and event swag

The right giveaways can turn a crowded trade show into your best lead generation day of the year.

4. A Custom hoodie

Good hoodies become the swag people reach for again and again, whether they’re working from home or running weekend errands. Made from extra soft and environmentally conscious organic cotton, each fair-trade hoodie includes a tag detailing the story of its maker, adding a personal touch.

Known Supply Organic Cotton Hoodie (Unisex) From $44.43 ea 

5. Custom stickers/decals 

Stickers are easy to distribute, versatile, and popular for personalizing laptops, water bottles, or notebooks, offering long-lasting brand visibility.

Custom Cut Sticker from $0.22

An unusual and eco-friendly alternative to traditional stickers, these stand out and are more likely to be placed somewhere special, making a lasting impression.

Custom Cut Flexible Wood Sticker from $2.04 ea 

7. Branded phone grips 

This visible and useful tech accessory attaches to the back of a phone, providing a more secure grip or acting as a convenient stand. Easy to distribute and popular for personalizing laptops, water bottles, or notebooks, this item offers long-lasting brand visibility.

PopGrip PopSockets from $5.87 each 

8. Leather luggage spotter tag

These are always useful for attendees who travel to spot their bags. Easy to distribute and versatile, this item offers long-lasting brand visibility.

Fragolino Leather Luggage Spotter Tag from $6.51 each

9. Custom high-quality pens 

Elevate the basic conference pen with one that writes smoothly and feels substantial, ensuring it gets used and appreciated.

Prodir Sustainable Swiss Pen From $4.15 ea 

10. Portable phone stands 

Convenient for hands-free viewing of content or video calls, portable phone stands are a highly functional item for conference attendees.

Estand Bamboo Phone and Tablet Stand from $4.05 each

11. Branded lip balm 

Never underestimate the need for a good lip balm. A small, appreciated item, especially in air-conditioned convention centers or cold climates, chapstick provides instant relief.

All Good SPF 15 Lip Balm from $5.40 each 

12. Custom table throw (4-sided)

This versatile and extra-thick tablecloth showcases your branding, doesn’t require dry cleaning or ironing, and adds polish to any display.

8′ Table Throw (4-Sided) From $194.67 ea 

13. Custom brochures

This professional and eye-catching handout helps prospects remember why they were interested in you when they’re comparing vendors back at the office.

Brochure/Flyer From $0.10 ea 

Client and prospect gifts

Quality gifts say ‘thank you for your business’ to clients and ‘we’d love to work with you’ to prospects.

14. Wireless on-ear headphones 

These classic wireless headphones offer incredible sound and long-lasting quality, perfect for clients who love tech, need quiet to focus, or travel frequently.

Beats Solo 3 Wireless On-Ear Headphones From $214.34 ea 

15. Custom travel charger 

This convenient charger handles up to four devices simultaneously and folds neatly, making it a travel essential for busy professionals.

mophie Snap + Multi-device Travel Charger with MagSafe From $112.19 ea 

16. Custom weekend bag 

This sleek, water-resistant weekend bag comes with compression straps, making it ideal for clients who enjoy mini-breaks or frequent short trips. 

Rains Hilo Weekend Bag From $124.88 ea

17. Wine bottle & tumbler gift set 

This elegant set includes two steel tumblers and a wine cooler, ensuring white wine stays chilled for hours without the risk of broken glass.

MiiR Wine Bottle & Tumbler Gift Set From $78.73 ea

18. Whiskey chiller glass 

Perfect for spirits enthusiasts, this unique glass with a silicon mold creates a large ice wedge, keeping drinks perfectly chilled without any dilution.

CORKCICLE Whiskey Wedge (4 oz) From $25.35 ea 

19. Microfiber golf towel 

Made from 100% recycled microfiber polyester with a super-absorbent waffle weave, this golf towel includes a metal carabiner clip for easy attachment to a golf bag.

Slowtide Links Golf Towel From $27.83 ea 

Office and desk essentials

These essentials help create a more organized, comfortable, and efficient workspace.

20. Custom travel charging station 

This sleek, portable charger that folds easily and offers wireless charging for phones, earbuds, and smart watches, making it a perfect desk accessory.

Bi-Fold MagSafe Travel Charging Station From $37.38 ea 

21. Watch charging cable 

This cable eliminates the tangle of charging cords on your desk by handling your smartwatch, phone, and other gadgets all from one neat connection.

4-in-1 Apple Watch Charging Cable From $13.22 ea 

22. Desk lamp 

This lamp simulates natural daylight to improve mood and focus, with adjustable brightness to cut down on eye strain and create a perfect workspace.

Happy Daylight Desk Lamp From $50.85 ea 

23. Cordless mini desk vacuum 

Think you don’t need a mini desk vacuum? Think again. This handy, compact tool effortlessly removes dust and crumbs from your desk, ideal for maintaining a tidy and comfortable workspace. (And honestly, it’s fun to watch!)

Cordless Mini Desk Vacuum From $18.12 ea 

24. Stone paper journal 

Featuring water-resistant paper, this journal is perfect for those who get ideas anywhere, from a challenging hike to a steamy shower.

Stone Paper Soft Bound Journal (5.5” x 8.5”) From $7.13 ea 

25. Leather journal set

This unique and sustainable journal, crafted from real cactus and bio-polyurethane, comes with a bamboo pen, making it a great eco-friendly way to take notes. 

Cactus Leather JournalBook Set (5.5″ x 8.5″) From $25.27 ea 

26. Custom desk mat/pad 

This provides a comfortable surface for your mouse and keyboard, protects your desk, and offers a large canvas. 

DeskShield Contemporary Desk Mat from $27.18 each 

27. Mouse pad with charging station

This mouse pad is designed to reduce strain and improve comfort during long working hours, improving productivity for any desk-bound employee.

Easton Wireless Charging Mouse Pad from $38.85 each 

28. Cable organizers/ties 

So many desk cables, so little space. This simple yet effective tool manages messy cables, creating a cleaner and more organized workspace.

CableCatch Desk Cable Organizer from $7.18 each 

Swag for remote employees

29. Noise-canceling headphones 

Working from home comes with distractions. These noise-canceling headphones create a quiet bubble of focus, whether it’s construction next door or kids playing in the next room

JBL Tune 670NC Wireless Noise-Cancelling Headphones from $101.39 each 

30. Ring light 

This ring light improves lighting for virtual meetings, making remote employees look more professional on screen.

McLighty Ring Light & Cell Phone Holder from $34.57 each 

31. Comfortable branded blanket 

This blanket is a cozy and comforting item for breaks or chilly work-from-home days, adding a touch of warmth and care.

Field & Co. Cambridge Oversized Sherpa Blanket from $54.93 each 

32. Ceramic planter 

This ceramic planter adds a touch of nature and eco-friendly plant growth workspace, enhancing calm and well-being.

Blume Ceramic Planter from $10.09 each

33. Blue light blocking glasses 

Blue light glasses help reduce eye strain and fatigue from extended screen time.

Blue Light Glasses from $3.90

Eco-friendly company swag

These sustainable items show your company cares about the planet while giving people products they can feel good about using every day.

By the way, in 2023, 25% of suppliers noticed that clients were asking for products that were better for society and the environment.

34. Reusable produce bags 

Tote bags are useful for grocery shopping, carrying work essentials, hitting the gym, or hauling everyday goods.

Color Accent Canvas Tote Bag from $10.07 each 

35. Bamboo utensil set 

This fun utensil set is a portable and reusable alternative to plastic cutlery, perfect for packed lunches or travel.

ChicoBag To-Go Ware Bamboo Utensil Set from $11.07 each 

36. Bamboo wireless power bank 

This power bank with its rechargeable battery appeals to environmentally conscious individuals. One percent of sales are donated to environmental nonprofits.

Bamboo Wireless Power Bank from $11.07 each 

37. Custom insulated tumbler

Nothing says quality quite like a YETI. This tough, dishwasher-safe tumbler keeps drinks perfectly hot or cold for hours.

YETI Rambler Tumbler (20 oz) From $37.82 ea 

38. Reusable coffee cup

This coffee cup encourages sustainable habits by reducing reliance on disposable cups.

Klean Kanteen Eco Rise Mug (14 oz) from $35.16 each

39. Custom yoga mat

Perfect for yoga or stretching, this sustainable mat naturally fights bacteria and provides the grip you need for any pose.

Cork Yoga Mat From $38.93 ea 

Unique corporate swag to surprise and delight

40.  Massage gun 

A premium percussive therapy device, ideal for muscle recovery and stress relief, showing a commitment to wellness.

Therabody Theragun Prime From $303.63 ea 

41. Custom puzzle

A fun, engaging activity that provides a tangible, branded keepsake once completed.

200-Piece Custom Puzzle and Box (16″ W x 11″ H) from $7.93 each

Everyday, useful swag

Here’s a list of items your employees will use.

42. High-quality umbrella 

Umbrellas are always a practical, but sometimes forgotten item. 

Peerless Executive Compact Umbrella from $14.57 each 

43. Custom keychain 

This keychain is a compact and versatile gadget that’s handy for small tasks and easily carried every day.

Peninsula Leather Hotel Keychain from $3.60 each 

Travel swag

44. Travel kit 

This travel kit is a compact solution for travel mishaps, including essentials like stain remover, hand cleaner, and lip balm.

Pinch Provisions Mini Travel Kit From $18.35 ea 

45. Adapter 

This adapter is essential for frequent travelers, ensuring all types of devices can be charged when on the go.

Ace 5 Adapter Dongle from $36.17 each

46. Travel neck pillow 

This pillow is great for comfortable journeys, whether by plane, train, or car.

Hooded Travel Pillow from $13.58 each 

47. Travel Pouch 

A versatile and durable pouch perfect for storing tech gadgets, toiletries, or travel documents, keeping essentials organized.

elleven Versa Travel Pouch From $20.23 ea 

48. Travel sauce holder

A quirky and fun accessory designed to fit into most car vents, securely holding dipping sauces for mess-free snacking on the go.

Dip Trip Vehicle Sauce Holder From $3.15 ea 

Self-care (health and wellness) swag

49. Aromatherapy diffuser

This diffuser creates a calming and pleasant atmosphere in any workspace or home, promoting relaxation and focus.

Illuminated Essential Oil Wall Diffuser From $30.78 ea 

50. Eye mask and earplugs 

This eye mask offers better rest during travel or at home, as it helps block out light and noise for improved sleep.

Nodpod Weighted Eye Blanket from $38.23

Home and entertaining swag

51. Whiskey flight tasting set

This sophisticated tasting set includes beautifully crafted glasses and a tasting board, perfect for team celebrations or corporate gifts.

Lowlands Whiskey Flight Tasting Set From $87.35 ea 

52. Tabletop fire pit

A compact tabletop fire pit that provides warmth and ambiance, complete with a stand, carry bag, and starters.

Solo Stove Mesa Tabletop Fire Pit Bundle From $94.67 ea 

53. Serving tray

An elegant serving tray made from acacia wood and slate, perfect for presenting snacks, cheeses, or hors d’oeuvres at gatherings.

Covina Acacia and Slate Serving Tray From $57.72 ea 

54. Custom apron

A practical and stylish apron with vibrant, full-color dye-sublimation, perfect for team-building cooking events or personal use.

Custom Dye-Sublimated Hot Pockets Apron From $18.26 ea 

Outdoor swag

Help your team embrace nature with outdoor gear that’s perfect for adventure or relaxation.

55. Cooler with bluetooth speaker

Features high-quality cooling coupled with Bluetooth speakers, making it particularly great for corporate picnics or team outings.

Igloo KoolTunes Cooler From $239.98 ea

56. Waterproof bluetooth speaker

This bluetooth speaker delivers powerful sound in any environment, durable and designed to withstand the elements for outdoor activities.

Rugged Fabric Outdoor Waterproof Bluetooth Speaker From $70.36 ea 

57. Portable gas grill

This compact, portable gas grill is just over 12″ high, making it easy to cook delicious meals anywhere, perfect for team BBQs.

Cuisinart Petite Gourmet Portable Gas Grill From $171.35 ea 

58. Custom travel-size sunscreen

Sunscreen is always practical for outdoor activities, and shows a thoughtful concern for well-being in the elements.

SPF 30 Reef-Safe Sunscreen (1 oz) from $1.82 each 

FAQs: Answering your top questions about company swag

Navigating the world of corporate swag can raise several questions. Here are answers to some of the most frequently asked questions.

What do you put in a company swag bag?

A well-rounded company swag bag or swag box typically includes functional, branded, and sometimes personal items. 

Essentials often include a high-quality notebook and pen, a branded water bottle or mug, and a comfortable piece of apparel like a t-shirt or hoodie. Depending on the purpose of the bag (new hire, event giveaway), you might also include tech accessories, snacks, or informational materials about your company. 

What kind of swag does Gen Z like?

Gen Z generally prefers swag that is practical, sustainable, and aesthetically pleasing. They value authenticity and unique items over generic promotional products. 

Think eco-friendly materials (recycled, bamboo, organic cotton), tech gadgets that enhance daily life (portable chargers, wireless earbuds), and comfortable, stylish apparel that doesn’t scream “advertisement.” 

Is company swag worth it?

Yes, company swag is worth the investment when done thoughtfully. 

While the direct ROI can be hard to quantify immediately, increased brand visibility, enhanced employee morale, stronger client relationships, and improved recruitment efforts are all possible with company swag boxes.

How can I make my swag stand out at events?

To make your swag stand out at events, focus on what’s unique and useful. For examples of something unexpected and highly functional, think of a mini portable fan or a mini desk vacuum or a cork yoga mat. 

What are good swag ideas for companies?

Good swag ideas for companies are those that align with the brand’s identity, are useful to the recipient, and are of good quality. This includes versatile items like insulated water bottles, comfortable apparel (hoodies, premium t-shirts), high-quality notebooks and pens, and practical tech accessories (portable chargers, screen cleaners). 

Here’s a fun fact to consider: 61 percent of consumers say they would keep and wear promo outerwear for 2 years or longer.

Consider your audience and the purpose of the swag. Building an internal company swag store enables you to customize and collect data from employees on what they’d like to receive. 

What is the typical cost range for ordering custom company swag?

The typical cost range for ordering custom company swag varies widely, depending on the item’s quality, quantity, and level of customization. 

• For basic promotional items like pens or stickers, you might pay less than $2 per item, especially when ordering in bulk. 
• Mid-range items like quality water bottles, t-shirts, or notebooks can fall in the $5-$20 per item range. 
• For premium or luxury items, such as high-end backpacks, electronics, or specialized apparel, costs can easily range from $50 to $200+ per item. These are often reserved for special client or prospect gifts, or as high-value raffle items at a conference booth.

Many suppliers offer tiered pricing, where the per-item cost decreases significantly with higher order volumes. 

How can I choose the right swag items to fit my company’s brand and values?

First, clearly define your brand identity and core values. Are you innovative, eco-conscious, fun, or professional? Then, select items that embody these traits.

•  For an eco-conscious brand, sustainable materials are key. 
• For an innovative tech company, cutting-edge gadgets are a natural fit. 

When selecting swag for prospects and clients, consider your target audience’s demographics and preferences. What would they appreciate? 

Should company swag be sustainable?

Sustainability is increasingly important in the world of corporate swag. Offering sustainable swag not only reduces your company’s footprint but also sends a powerful message to employees and clients about your commitment to a better future.

Many companies are now prioritizing eco-friendly options to align with their corporate social responsibility goals and meet consumer demand for sustainable products. 

Get help managing your company swag with Printfection

Choosing the best corporate swag and involves more than just picking trendy, quality products that reflect your company’s culture. There’s also the significant challenge of figuring out how to order, store, manage inventory, and distribute your items effectively.

Want to make the most of your corporate swag without the operational headache? 

Get comprehensive solutions to manage your entire swag program, from expert selection and custom branding to seamless storage and global distribution. Let’s create memorable impressions together!

[Jumpstart Your Company’s Swag Kit Today → ]