Swag Marketing

Why you should have a liberal return policy, even if you can’t measure the ROI

Everyone knows the story about how Nordstrom took back a set of tires. But is a super-liberal ‘Nordstrom like’ return policy right for your business? Is it worth the cost? And since you’re running an internet-based business, not a brick and mortar business like Nordstrom, maybe this isn’t the best example. So let me tell…

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Upgrading the Promotional Products Industry

Although the Internet has created whole new industries like social networking, what it's best known for is revolutionizing current business models. Amazon completely changed how we shop for books. Google completely changed how we find information. Like these two companies, most other Internet companies simply upgrade a current industry.

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Customer-Sourcing Your Next T-Shirt Design

Surfing monkeys, t-shirts, and social media. Seems to be a winning combination for one of the fastest growing email marketing companies on the planet. Check out MailChimp’s recent email blast to solicit customer feedback (via social media) for their next t-shirt design:

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What is Merchandise Marketing?

Before developing a Merchandise Marketing strategy, it helps to understand the basic definition of the term, why you should care about merchandise, and how it fits into the overall marketing mix.

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Digital Direct-to-Garment and Silk Screen Printing

So you’re ready to create some t-shirts but you’re not sure which method of printing you should go with? No worries mate, I’ve got you covered with a quick run-down on the pros and cons of each style dispelling information about quality and durability of both silk screen printing and digital direct-to-garment. Based on what…

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