Merchandise

How to choose promotional merchandise for your next event

Conferences, trade shows, and events are a great way to meet your customers and prospects and spread the word about your products and services. What better way to increase engagement, spread your brand, and connect with your customers, than with awesome event swag?! The Printfection team has pulled together a list of our top-selling items…

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Five key attributes to take your swag to the next level

chess pieces representing 5 key attributes to successful swag

Everyone wants cool swag. But how do you ensure your swag really hits the mark? Here at Printfection we’ve seen our customer’s success (and failure) with swag. We’ve learned that cool swag isn’t just about trendy items. From this experience we’ve developed the Printfection Swagolosophy.   The Printfection Swagolosophy Cool swag — Represents your brand…

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What is swag management (and why you should even care)

Swag management is hardly a popular term on Google. Yet, most companies are already managing swag today — and doing it better can lead to tremendous benefits in saved time and increased revenue. Unfortunately, the term ‘swag’ often causes confusion, so let’s first clear that up. b By swag, we’re referring to promotional merchandise, or…

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Our team’s take on the top five trending promotional merchandise items

Picking out your promotional merchandise can be tough. That’s why we pulled together the experts at Printfection and asked them about the top trending promotional items they see day-to-day. From lists of items specific to a technology-centric audience to really great t-shirt ideas, we’re always impressed with our merchandise team’s knowledge. Here’s just the tip…

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Startup shirt roundup

Let’s end the week with something easy on the eyes, shall we? Check out these awesome startup threads, found through a quick search on the Internet:

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Featured t-shirt design of the month: Printfection’s unicorn

We know that it can be challenging to design good swag. But it’s important to dig deeper than a plain old logo. Push beyond the basics and create some threads that your customers will be proud to wear. That way, rather than being cooped up in a dresser drawer, your brand will reach even more…

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Customer-Sourcing Your Next T-Shirt Design

Surfing monkeys, t-shirts, and social media. Seems to be a winning combination for one of the fastest growing email marketing companies on the planet. Check out MailChimp’s recent email blast to solicit customer feedback (via social media) for their next t-shirt design:

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What is Merchandise Marketing?

Before developing a Merchandise Marketing strategy, it helps to understand the basic definition of the term, why you should care about merchandise, and how it fits into the overall marketing mix.

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Digital Direct-to-Garment and Silk Screen Printing

So you’re ready to create some t-shirts but you’re not sure which method of printing you should go with? No worries mate, I’ve got you covered with a quick run-down on the pros and cons of each style dispelling information about quality and durability of both silk screen printing and digital direct-to-garment. Based on what…

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