Are trade shows worth the cost?
I answered this question on Quora and wanted to give it a more in-depth treatment here. I’ll share why trade shows are absolutely worth the cost — and give some real results we achieved from SaaStr Annual back in February. First off, not all events are equal. You need to thoughtfully vet them. Some good…
Read MoreEvent planning dos and don’ts: What we learned from SaaStr Annual
Event planning is no joke. We just attended our first major conference earlier this month, SaaStr Annual in San Jose. Such an amazing show! We’re grateful to declare it a success, but we definitely learned some valuable lessons along the way. We cover them in 3 areas: Pre-event planning During the show Post-event follow-up 1)…
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