Swegon scaled global brand visibility and saved 20+ days a year with Swag Pro
How a premium indoor-climate brand moved from a messy storage room to on-demand swag for 80+ events, training sessions and customer visits
About Swegon
Swegon is a market-leading supplier in the field of indoor environment, offering solutions for ventilation, heating, cooling, and climate optimization, as well as connected services and expert technical support. With a reputation built on performance and innovation, Swegon uses swag as a practical extension of its brand, supporting trade shows, technical training, and field engagements worldwide. To scale those efforts, the company partnered with Swag Pro to modernize how swag is distributed and managed.
The challenge: fragmented swag operations across borders
Before Swag Pro, Swegon relied on a manual, centralized fulfillment model with inventory stored in Toronto, Ontario. It worked at a small scale, but as event volume and geography grew it meant cross-border shipping delays from customs requirements, limited scalability from a single storage location, and high-touch coordination for every event shipment.
The numbers added up: 80+ events a year across North America, about two hours of coordination per event, roughly 160 hours a year (20 working days) spent on swag logistics, and $2,000 to $10,000 of potential loss per event from shipping or customs delays. “We would order things locally and store them in a messy room—then our team would have to sort through it all and coordinate with shipping. Now we just use the platform to send items directly to events, customer meetings, training sessions,” says Bal Sahjpaul, Director of North America Marketing.
The solution: centralized, on-demand swag infrastructure
With Swag Pro, Swegon moved to a tech-enabled system built for speed and scale. Inventory moved closer to demand, in Denver, Colorado, removing cross-border friction for U.S. events. Teams place and ship orders in under ten minutes through one platform. Booth-in-a-box options keep trade shows ready with minimal oversight, training materials ship directly to sites, hotels, and venues across regions, and dedicated support helps with sourcing, planning, and execution.
“What used to take hours now takes about ten minutes. The platform has really improved our efficiency,” Bal says.
Key use cases
Trade shows and industry events: field teams get high-quality merchandise that reinforces the brand. Sales enablement: branded apparel and gear support a professional presentation during customer visits, site walkthroughs, and partner meetings. Technical training and certification: engineers receive practical, durable items that support their work and build long-term brand affinity. Global dropshipping: training and event materials ship directly to locations across North America, removing the internal logistics burden.
Premium merchandise and a sustainability commitment
As a premium HVAC brand, Swegon prioritizes utility and durability. Some of its highest-impact items are technical notebooks for engineering workflows, safety gear such as hard hats, vests, and field equipment, and sustainable bamboo phone holders. “We’re a premium brand, so we want premium swag—items our employees use every day,” Bal says. “We want to turn them into brand advocates and keep our logo front and center when they work with customers.”
Swag Pro also supports Swegon’s environmental priorities with water-based, PVC-free printing, recycled and sustainably sourced materials, ethical manufacturing standards, reusable product selection, and recyclable and biodegradable packaging.
Results at a glance
Beyond the logistics, Swegon points to the partnership itself. “I’ve never had an issue with any interaction with the [Swag Pro] team—they’re there to serve and solve,” Bal says. “If we need an item, I contact our [merch manager] and she sources it for us—she works as a buyer so we don’t have to do it.”
- 80+ events supported a year. About two hours saved per event, 160 hours (20 workdays) a year in total.
- Orders processed in under ten minutes. Customs delays eliminated for U.S. events.
- $2,000 to $10,000 of risk avoided per event. Internal fulfillment effort fully removed.
- Brand consistency significantly improved. A streamlined operation that supports training, events, and company culture across regions.
Ready to get started?
Swag Pro makes sourcing, managing, and distributing swag incredibly easy.