Hazel scales school engagement and referral growth with Swag Pro
How a fast-growing telehealth provider turned swag and collateral into a scalable engine for school partnerships and referrals
About Hazel
Hazel delivers physical and mental telehealth services to K–12 school districts across the United States. As the company expanded nationally, it needed a better way to equip school partners with promotional materials that drive adoption and raise awareness among families. Its existing approach to swag and collateral could not keep up.
The challenge: manual processes slowing down a distributed team
Swag orders flowed to marketing through ad hoc tickets, a constant stream of one-off requests. Whether it was postcards for a parent night or giveaways for students, marketing shipped each request itself. At the same time, Hazel’s school partners, the key drivers of referrals, needed timely, high-quality materials to promote services to families.
“We were spending too much time managing inbound requests for swag or collateral and things we could just pre-print,” says Peter Kelpin, senior customer success director.
The solution: a system built for control, speed, and visibility
With Swag Pro, Hazel runs a centralized system that balances self-service with tight operational control. Marketing manages central inventory and replenishment, reps submit orders directly through the platform, orders route through an approval workflow, and items ship straight to school districts nationwide.
“It’s easy to send items directly from the managed inventory to our partners across the United States,” says Peter. “Our reps can submit their own requests and don’t need someone else internally to do it for them.”
Watch Peter’s video testimonial
From one-off requests to repeatable campaigns
For the 2024–2025 school year, Hazel launched a back-to-school campaign with custom-branded kits shipped to partner districts nationwide, each box holding curated materials that help schools promote Hazel services at the start of the year. Swag Pro assembled the pre-kitted boxes and shipped them at scale, deliveries arrived on time across districts, and schools could use the materials for outreach right away.
“I’ve had no hiccups from schools not receiving orders in a [timely manner] or not packed appropriately,” Peter says. “They all seem to be delivered incredibly well.”
Powering school partnerships at scale
School partners drive awareness and referrals, and Swag Pro makes it easy to equip them. Pre-printed postcards and flyers go straight to schools for parent nights and back-to-school programs. Yard signs with QR codes give Hazel a consistent presence across campuses and help families find and access services. Student-friendly items such as branded Band-Aids, plush toys, and blankets create positive, memorable brand interactions.
Budget control and visibility at scale
With several departments on the platform, Hazel relies on Swag Pro’s reporting to manage spend: regional budgets tied to revenue targets, approval workflows for oversight, PO and campaign tracking to attribute spend, and centralized reporting across product and shipping costs.
“I use [platform] reporting to look at the total amount of spend on both shipping and product and compare in the customer success world vs. the sales world,” Peter says. “That’s really helpful from a budget tracking perspective.” Hazel is also starting to connect swag to business outcomes: after the back-to-school campaign, the team evaluated engagement and referral activity from the districts that received kits.
Summing it up
For Hazel, swag is more than branding: it is a core part of enabling partners and driving awareness among families. Centralized inventory, self-service ordering, and direct-to-district shipping turned a fragmented process into a scalable growth engine.
- Reps order from managed inventory through an approval workflow
- Pre-kitted back-to-school boxes shipped to districts nationwide
- Spend tracked by region, campaign and team
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