Clever standardized event swag operations with Swag Pro
How a fast-growing edtech company streamlined event execution, centralized swag management, and simplified global coordination
About Clever
Clever, a platform that connects students to a world of learning, has grown rapidly over the past decade, expanding its event presence and supporting attendees and customers across multiple regions. Supporting more than 20 activations a year meant coordinating booth materials, sourcing swag, and keeping the brand experience consistent at every event. To scale without adding operational complexity, Clever needed more than a swag vendor: a centralized system and an operational partner.
The challenge: scaling event operations efficiently
As Clever’s event footprint grew, the team was juggling swag sourcing and replenishment, booth materials and printed assets, requests from several internal teams, prep for regional and international events, and shipping coordination. Without a central process, every event meant several vendors and materials assembled piece by piece.
“At times, it felt like we were sourcing all the different event elements separately and manually pulling everything together ourselves,” says Neal Pascua, brand marketing events manager. Expansion into the UK, Canada, and Australia added customs requirements and international delivery timelines. “The rules were a headache to manage,” Neal says. “[Swag Pro] has a team to advocate for us and simplify the process.”
The solution: a centralized, fully supported swag program
Clever partnered with Swag Pro for a standardized approach to swag and event management. Instead of disconnected workflows across vendors and systems, the team has one place for swag sourcing and ordering, event materials and booth assets, shipment coordination, inventory management, and ongoing support.
Most importantly, Clever gained a dedicated support team that works as an extension of its events function. “It’s huge knowing there’s someone I can reach out to who understands the process and can handle it,” Neal says. “I don’t have to be the only point person anymore.”
Standardizing events with Booth in a Box
One of Clever’s biggest operational wins came from Swag Pro’s Booth in a Box: pre-built event kits with the core booth materials, including tablecloths, pop-up banners, and backdrops, ready to deploy wherever they are needed.
“Booth in a Box kits gave us all the core items we need for events in one place,” Neal explains. “We started off with one kit and ordered a second—it’s like a one-stop shop for event prep.” The kits cut event prep time, remove fragmented vendor coordination, make events more consistent, and give the team a repeatable framework as activations expand.
Simplifying operations behind the scenes
Swag requests used to run through manual coordination and internal tickets. Clever is now building a centralized system where teams request the swag and event materials they need directly through Swag Pro, cutting administrative overhead and making approved event resources easier to reach.
The white-glove support is a major differentiator. Neal’s account management team helps with product sourcing and ideation, order management and replenishment, urgent requests, and shipment logistics. “I can rely on them for anything swag-related, and they’re always quick to come up with solutions when I need them,” he says.
A smarter way to scale event operations
Clever’s story shows that scaling swag and event operations does not require more manual processes, just the right systems and support. The team now spends less time on logistics and more on creating great experiences for employees, customers, and event attendees.
- One system for swag, booth assets, shipping and inventory
- Repeatable Booth in a Box kits for 20+ activations a year
- Customs and international delivery handled by Swag Pro
Ready to get started?
Swag Pro makes sourcing, managing, and distributing swag incredibly easy.