New Relic increases MQLs by 30%

New Relic used Printfection to increase marketing qualified leads 30%

New Relic used Printfection to increase marketing qualified leads 30%

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About New Relic

Founded in 2008, New Relic is an Application Performance Management company based in San Francisco. They sell to software developers, offering a tool to pinpoint and solve performance issues in Ruby, Java, .NET, PHP and Python apps.

About New Relic

Founded in 2008, New Relic is an Application Performance Management company based in San Francisco. They sell to software developers, offering a tool to pinpoint and solve performance issues in Ruby, Java, .NET, PHP and Python apps.

About New Relic

Founded in 2008, New Relic is an Application Performance Management company based in San Francisco. They sell to software developers, offering a tool to pinpoint and solve performance issues in Ruby, Java, .NET, PHP and Python apps.

Do you get lots of signups, but not enough qualified leads?

In this case study you’ll learn specific methods for motivating signup after signup to take the desired actions that automatically qualify them as a sales-ready lead.

Even wildly successful venture-backed startups like New Relic have trouble getting new signups to take action. Their marketing team was already crushing it, but they knew, somehow, there was a way to get more signups to download and install the New Relic agent – required for New Relic to function – and a required step before the lead was considered sales-ready. New Relic got in touch with Printfection, as they realized t-shirts might be able to do the trick.

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Do you get lots of signups, but not enough qualified leads?

In this case study you’ll learn specific methods for motivating signup after signup to take the desired actions that automatically qualify them as a sales-ready lead.

Even wildly successful venture-backed startups like New Relic have trouble getting new signups to take action. Their marketing team was already crushing it, but they knew, somehow, there was a way to get more signups to download and install the New Relic agent – required for New Relic to function – and a required step before the lead was considered sales-ready. New Relic got in touch with Printfection, as they realized t-shirts might be able to do the trick.

Group 1199 (4)

Do you get lots of signups, but not enough qualified leads?

In this case study you’ll learn specific methods for motivating signup after signup to take the desired actions that automatically qualify them as a sales-ready lead.

Even wildly successful venture-backed startups like New Relic have trouble getting new signups to take action. Their marketing team was already crushing it, but they knew, somehow, there was a way to get more signups to download and install the New Relic agent – required for New Relic to function – and a required step before the lead was considered sales-ready. New Relic got in touch with Printfection, as they realized t-shirts might be able to do the trick.

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A completely automated solution

New Relic came to us even though they already had an extremely successful marketing strategy in place. They asked if we could help grow their business even further. Together, we’ve engineered a completely automated system that delivers 30% more leads, day after day. In this case study we’ll reveal the inner workings of the t-shirt marketing campaign New Relic launched and show you how to turn more signups into paying customers, automatically.

A completely automated solution

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New Relic came to us even though they already had an extremely successful marketing strategy in place. They asked if we could help grow their business even further. Together, we’ve engineered a completely automated system that delivers 30% more leads, day after day. In this case study we’ll reveal the inner workings of the t-shirt marketing campaign New Relic launched and show you how to turn more signups into paying customers, automatically.

How “data nerd” shirts turned into a full-blown movement

New Relic created a “data nerd” shirt (above) appealing to their techie customers. Because the data nerd shirt is about the customer (NOT about New Relic) and it’s something the customer connects with, it’s become so popular that folks write in asking for the shirt and tweeting pictures sporting their own, thus exposing the brand to even more potential customers. Data nerd shirts are routinely spotted on the streets of San Francisco, New York, Seattle, Denver, Austin, and other technology hubs!

How “data nerd” shirts turned into a full-blown movement

New Relic created a “data nerd” shirt (above) appealing to their techie customers. Because the data nerd shirt is about the customer (NOT about New Relic) and it’s something the customer connects with, it’s become so popular that folks write in asking for the shirt and tweeting pictures sporting their own, thus exposing the brand to even more potential customers. Data nerd shirts are routinely spotted on the streets of San Francisco, New York, Seattle, Denver, Austin, and other technology hubs!

How “data nerd” shirts turned into a full-blown movement

New Relic created a “data nerd” shirt (above) appealing to their techie customers. Because the data nerd shirt is about the customer (NOT about New Relic) and it’s something the customer connects with, it’s become so popular that folks write in asking for the shirt and tweeting pictures sporting their own, thus exposing the brand to even more potential customers. Data nerd shirts are routinely spotted on the streets of San Francisco, New York, Seattle, Denver, Austin, and other technology hubs!

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Forget about getting more visitors to your site. Instead, focus on converting the traffic you already have.

Like New Relic, you’re probably sitting on a gold mine of ‘do nothing’ visitors and signups. You don’t need more traffic, you need to motivate the visitors and signups you already have to take action.

To motivate the ‘do nothings’, New Relic needed something affordable, with a high perceived value. By creating a t-shirt that resonated with techies and integrating Printfection, Marketo, and Salesforce together, New Relic was able to offer free t-shirts as bait across their website, in re-targeting banner ads, and email marketing campaigns enticing people to deploy their product. Then once a customer deployed their product, they automatically emailed the customer with a giveaway redemption for their t-shirt. As a result of this “data nerd” campaign, New Relic’s qualified leads (the ones who’ve installed the New Relic agent) have shot up 30%.

section 5_element 4 (3)

Forget about getting more visitors to your site. Instead, focus on converting the traffic you already have.

Like New Relic, you’re probably sitting on a gold mine of ‘do nothing’ visitors and signups. You don’t need more traffic, you need to motivate the visitors and signups you already have to take action.

To motivate the ‘do nothings’, New Relic needed something affordable, with a high perceived value. By creating a t-shirt that resonated with techies and integrating Printfection, Marketo, and Salesforce together, New Relic was able to offer free t-shirts as bait across their website, in re-targeting banner ads, and email marketing campaigns enticing people to deploy their product. Then once a customer deployed their product, they automatically emailed the customer with a giveaway redemption for their t-shirt. As a result of this “data nerd” campaign, New Relic’s qualified leads (the ones who’ve installed the New Relic agent) have shot up 30%.

Forget about getting more visitors to your site. Instead, focus on converting the traffic you already have.

Like New Relic, you’re probably sitting on a gold mine of ‘do nothing’ visitors and signups. You don’t need more traffic, you need to motivate the visitors and signups you already have to take action.

To motivate the ‘do nothings’, New Relic needed something affordable, with a high perceived value. By creating a t-shirt that resonated with techies and integrating Printfection, Marketo, and Salesforce together, New Relic was able to offer free t-shirts as bait across their website, in re-targeting banner ads, and email marketing campaigns enticing people to deploy their product. Then once a customer deployed their product, they automatically emailed the customer with a giveaway redemption for their t-shirt. As a result of this “data nerd” campaign, New Relic’s qualified leads (the ones who’ve installed the New Relic agent) have shot up 30%.

Promoting giveaway on New Relic’s website & ads

  • Throughout New Relic’s homepage, they display the fact that you can get a free t-shirt if you deploy their product. First they tout the offer in a horizontal bar across the top of their homepage.
  • At the bottom of the homepage they show off the “Data Nerd” shirt, explaining to would-be customers how they can get the shirt for free by creating an account and deploying the NewRelic agent.
  • In addition to the homepage, they also built a dedicated landing page offering the t-shirt.
  • Users who visit their offer page but don’t convert are then retargeted using display ads that also promote the t-shirt giveaway
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Promoting giveaway on New Relic’s website & ads

  • Throughout New Relic’s homepage, they display the fact that you can get a free t-shirt if you deploy their product. First they tout the offer in a horizontal bar across the top of their homepage.
  • At the bottom of the homepage they show off the “Data Nerd” shirt, explaining to would-be customers how they can get the shirt for free by creating an account and deploying the NewRelic agent.
  • In addition to the homepage, they also built a dedicated landing page offering the t-shirt.
  • Users who visit their offer page but don’t convert are then retargeted using display ads that also promote the t-shirt giveaway
Group 3198

Promoting giveaway on New Relic’s website & ads

  • Throughout New Relic’s homepage, they display the fact that you can get a free t-shirt if you deploy their product. First they tout the offer in a horizontal bar across the top of their homepage.
  • At the bottom of the homepage they show off the “Data Nerd” shirt, explaining to would-be customers how they can get the shirt for free by creating an account and deploying the NewRelic agent.
  • In addition to the homepage, they also built a dedicated landing page offering the t-shirt.
  • Users who visit their offer page but don’t convert are then retargeted using display ads that also promote the t-shirt giveaway
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Executing the giveaway

  • Once a customer creates an account, New Relic automatically sends them an email pushing them to install the product. These emails are sent automatically through Printfection’s integration with Marketo.
  • The customer clicks on the link and arrives at the New Relic-branded Printfection giveaway, where the customer can select their own style, size, and enter their shipping details (super handy as New Relic doesn’t know the customer’s gender, nor has their shirt size or physical shipping address at this point in the sales process).
  • After the customer enters their information and clicks “Send My Free Item”, Printfection handles everything from printing through distribution!
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Executing the giveaway

  • Once a customer creates an account, New Relic automatically sends them an email pushing them to install the product. These emails are sent automatically through Printfection’s integration with Marketo.
  • The customer clicks on the link and arrives at the New Relic-branded Printfection giveaway, where the customer can select their own style, size, and enter their shipping details (super handy as New Relic doesn’t know the customer’s gender, nor has their shirt size or physical shipping address at this point in the sales process).
  • After the customer enters their information and clicks “Send My Free Item”, Printfection handles everything from printing through distribution!

Executing the giveaway

  • Once a customer creates an account, New Relic automatically sends them an email pushing them to install the product. These emails are sent automatically through Printfection’s integration with Marketo.
  • The customer clicks on the link and arrives at the New Relic-branded Printfection giveaway, where the customer can select their own style, size, and enter their shipping details (super handy as New Relic doesn’t know the customer’s gender, nor has their shirt size or physical shipping address at this point in the sales process).
  • After the customer enters their information and clicks “Send My Free Item”, Printfection handles everything from printing through distribution!

Ready to get started?

Our platform makes the sourcing, management, and distribution
of swag incredibly easy.

Ready to get started?

Our platform makes the sourcing, management, and distribution
of swag incredibly easy.