Printfection Case Study – MaxCDN

Learn how MaxCDN is building word-of-mouth within the developer community

The Audience

MaxCDN is focused on gaining traction with developers and the companies they work for. Their product focuses on a tech-centric set of features, including: two-step authentication, a multi-platform API, real-time reporting, and Git integration.

The Opportunity

MaxCDN saw an opportunity to grow word-of-mouth by capitalizing on developer excitement, mind-share, and brand loyalty.

By getting high-quality branded swag into the hands of customers and the wider developer community, the hypothesis was organic word-of-mouth referrals would significantly increase.

A hat with MaxCDN's logo on it which they used to grow word-of-mouth marketing

About MaxCDN

Founded in 2009, MaxCDN helps companies and open-source projects around the world serve their digital assets faster and more reliably.

Offering top-of-the-line hardware and global network connectivity MaxCDN helps deliver everything from web hosting and game assets, to software updates and online publications — including several of the web’s most prominent code frameworks: jQuery and Bootstrap.

MaxCDN giveaway portal page showing t-shirts a user can choose as a gift

The Solution

MaxCDN launched three swag campaigns to achieve their goals.

Swag Bombs

MaxCDN began to send surprise Swag Bombs to their favorite companies, ABM style. Each Swag Bomb contained a pile of shirts in various sizes and a bunch of high-quality vinyl stickers. This opened the door to a conversation about their solution.

Customer Gifts

After 30-days of using the MaxCDN service, each new customer is given a free t-shirt via Printfection’s Giveaway service. The user is sent a unique, one-time-use link allowing them to pick their t-shirt size and specify a shipping address.

Event Merchandise

MaxCDN distributes swag at numerous developer events and conferences, making sure their fans and customers have access to the latest MaxCDN branded gear.

Behind the Scenes

To run all three campaigns without distracting their small marketing team, MaxCDN leverages three Printfection solutions – list import, customer giveaways, and event marketing.

MaxCDN's shirts, caps, and stickers with their company logo printed on them

Swag Bombs

Stack of boxes filled with swag on which you can print your company logo

To distributes their swag bombs MaxCDN uploads a spreadsheet and Printfection sends each company on the list an individual swag kit.

Customer Gifts

A surprise gift to bring cold leads back to life or engage event attendees

When the customer qualifies, a Printfection one-time-use redemption link is automatically sent via the CRM system.

Event Merchandise

Calendar showing dates you can choose to have your swag delivered

When submitting an event order, MaxCDN specifies (to the exact day) when their swag should arrive and has Printfection roll and label each shirt.

Graphic showing t-shirt and swag fulfillment across the world

Bottom line

The organic word-of-mouth strategy they put in place early on is paying dividends. Swag has provided tens of millions of ad impressions, helping to solidify MaxCDN as a great solution in the mind of developers

The swag bombs opened doors for the sales team, and customers routinely praise the 30-day welcome gift (to customer success managers, and on social media).

Using swag in such a targeted and effective manner, without the overhead and hassle of doing-it-themselves, has put MaxCDN on the map as a swag marketing pioneer.

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