Printfection Case Study – TeamSnap increases signups

How TeamSnap used swag to increase signups among team sports leaders


The Audience

TeamSnap markets to the organizers of recreational and competitive sports teams. From football dads to hockey moms, TeamSnap is helping make the lives of hardworking coaches, parents, and players better.

The Opportunity

TeamSnap was looking to increase signups by capitalizing on existing, positive word-of-mouth referrals from their tight-knit customer base. They knew that by hooking up customers with useful-and-fun branded gear it would create awareness and an additional incentive to make a referral.

In addition, TeamSnap wanted to capitalize on employee excitement about the service. By offering employee onboarding swag TeamSnap could capitalize on their active and sport-friendly company culture.

TeamSnap swag stickers they used to increase signups

About TeamSnap

TeamSnap helps over 7 million users around the world coordinate, manage, and organize their team sports and groups. TeamSnap has built an online product that takes the headache out of managing players, games, team calendars, payments, and more.

TeamSnap giveaway swag page showing a t-shirt and a cap

The Solution

TeamSnap decided to implement a number of swag campaigns to meet their goals. Printfection’s giveaway, social giveaway, and bulk order solutions allow TeamSnap to get their gear directly into the hands of customers and employees.

Contests & Rewards

TeamSnap, with Printfection’s help, has put together a variety of sports-savvy gear: like fold-out camping chairs and dry-fit shirts. Then, using Printfection’s giveaway and social giveaway services TeamSnap runs a variety of contests and rewards campaigns to hook up their customers and fans.

Random Perks

In addition to their social campaigns, TeamSnap gives away random customer appreciation swag to their loyal coaches, parents, and players.

Employee Onboarding

Every new employee at TeamSnap receives a dedicated swag budget that lets them stock up on company gear. Plus, every year on their anniversary employees get $100 gift certificate to re-up their swag.

Behind the Scenes

To achieve the above social networking and customer appreciation solutions TeamSnap uses Printfection’s giveaway system.

Generating custom one-time-use gift codes and URLs that could be easily sent to customers via Facebook or email.

This allows each fan or customer to claim their gift by going to their own dedicated TeamSnap gift link. Upon arriving the customer selected their gift, specified their size (if needed), and entered their shipping address.

Once the gift was redeemed Printfection handled the fulfillment and distribution (including international shipments) directly to the customer. And, in the unlikely case of a problem, Printfection handled the end-customer support.

TeamSnap logo button with embroidery
Map showing location of users who redeemed swag via a giveaway campaign
"Word of mouth on the fields, courts and rinks is one of TeamSnap's strongest marketing tools to grow new team sign ups. When TeamSnap customers wear a shirt that's printed, stored, and sent through Printfection — word-of-mouth about TeamSnap increases.

Along with the strength of our product, Printfection's swag platform helps grow TeamSnap's grassroots approach like no other initiative can." — Jenny Hadden, Web Marketing Manager at TeamSnap
TeamSnap coaches wearing branded t-shirts working with children

Bottom line

TeamSnap has been spreading like wildfire through the recreational sports community.

Printfection has helped them increase signups and take a foothold in the mind-share of coaches, hockey moms, football dads, and players everywhere.

We started our relationship together after their Series-A funding in 2013 and are still working together today. These and other similar swag campaigns are still going strong, providing strong marketing ROI.

If you'd like to learn more about TeamSnap's service visit

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