Posts Tagged ‘swag management’

Event planning dos and don’ts: What we learned from SaaStr Annual

Event planning is no joke. We just attended our first major conference earlier this month, SaaStr Annual in San Jose. Such an amazing show! We’re grateful to declare it a success, but we definitely learned some valuable lessons along the way. We cover them in 3 areas: Pre-event planning During the show Post-event follow-up 1)…

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What is swag management (and why you should even care)

Swag management is hardly a popular term on Google. Yet, most companies are already managing swag today — and doing it better can lead to tremendous benefits in saved time and increased revenue. Unfortunately, the term ‘swag’ often causes confusion, so let’s first clear that up. b By swag, we’re referring to promotional merchandise, or…

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