How to measure event success

how to measure event success

So you’ve decided to attend or sponsor some events. (Or if you haven’t, read this to figure out if a trade show is even worth it). But now you’re wondering how to measure event success or ROI. Or perhaps you’re unsure of events altogether because you’re uncertain if you can even reliably measure success. I’m…

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Are trade shows worth the cost?

are trade shows worth the cost? Image of Printfection booth

I answered this question on Quora and wanted to give it a more in-depth treatment here. I’ll share why trade shows are absolutely worth the cost — and give some real results we achieved from SaaStr Annual back in February. First off, not all events are equal. You need to thoughtfully vet them. Some good…

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On SiriusDecisions Summit and…getting uncomfortable?

We’re in the final stages of planning our first ever attendance at SiriusDecisions Summit in Austin, and I’m beyond pumped. As a swag management platform, we help some pretty bright companies with their merch for trade shows. Naturally, we’re excited to showcase some really fun, unique goods at the show. But more importantly, SiriusDecisions is…

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Event planning dos and don’ts: What we learned from SaaStr Annual

Event planning is no joke. We just attended our first major conference earlier this month, SaaStr Annual in San Jose. Such an amazing show! We’re grateful to declare it a success, but we definitely learned some valuable lessons along the way. We cover them in 3 areas: Pre-event planning During the show Post-event follow-up 1)…

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How to choose promotional merchandise for your next event

Conferences, trade shows, and events are a great way to meet your customers and prospects and spread the word about your products and services. What better way to increase engagement, advance your brand, and connect with your customers than with awesome event swag?! We’ve pulled together a list of our top-selling items specifically designed to…

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