Printfection Blog

Insight on how to effectively use swag

The Printfection team blogs on the latest trends

What is Merchandise Marketing?

Before developing a Merchandise Marketing strategy, it helps to understand the basic definition of the term, why you should care about merchandise, and how it fits into the overall marketing mix.

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Digital Direct-to-Garment and Silk Screen Printing

So you’re ready to create some t-shirts but you’re not sure which method of printing you should go with? No worries mate, I’ve got you covered with a quick run-down on the pros and cons of each style dispelling information about quality and durability of both silk screen printing and digital direct-to-garment. Based on what…

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How to Increase Free Trial Reactivations? Zendesk Uses a T-Shirt Call to Action

A lot of SaaS (software as a service) companies have 30 day free trials. In the subscription business, one of the primary ways to sign up new customers without breaking the marketing budget is increasing the conversion rate from trials to paying customers. But how? Increasingly, companies are using sophisticated email marketing techniques like autoresponders…

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