Printfection Blog
Insight on how to effectively use swag
The Printfection team blogs on the latest trends
Startup shirts people love to wear
Look down, are you wearing a t-shirt right now? I bet you are. People love t-shirts and they sport them almost everyday (especially startup t-shirts). So why not use shirts to help your startup retain current customers and attract new ones? All you’ve got to do is design threads they’ll be proud to wear (which…
Quick tips for rocking tradeshows and conferences
I know you’re always working to spread the word about your company, so if you’re planning on hitting the road for an event, here are a couple tips to help maximize your impact while you’re there:
Featured t-shirt design of the month: Printfection’s unicorn
We know that it can be challenging to design good swag. But it’s important to dig deeper than a plain old logo. Push beyond the basics and create some threads that your customers will be proud to wear. That way, rather than being cooped up in a dresser drawer, your brand will reach even more…
Why you should have a liberal return policy, even if you can’t measure the ROI
Everyone knows the story about how Nordstrom took back a set of tires. But is a super-liberal ‘Nordstrom like’ return policy right for your business? Is it worth the cost? And since you’re running an internet-based business, not a brick and mortar business like Nordstrom, maybe this isn’t the best example. So let me tell…
Customer-Sourcing Your Next T-Shirt Design
Surfing monkeys, t-shirts, and social media. Seems to be a winning combination for one of the fastest growing email marketing companies on the planet. Check out MailChimp’s recent email blast to solicit customer feedback (via social media) for their next t-shirt design:
A Step-by-Step Guide: How to Give Away Custom Printed T-Shirts to Reward your Customers
There’s so many ways to go about customer retention & brand loyalty. One way is giving away custom printed t-shirts, mugs, pens, merchandise, or “swag”. Not only does it reward your existing customers, it also helps spread the word. Here’s a step-by-step guide to quickly & easily putting together a t-shirt giveaway.
What is Merchandise Marketing?
Before developing a Merchandise Marketing strategy, it helps to understand the basic definition of the term, why you should care about merchandise, and how it fits into the overall marketing mix.
Digital Direct-to-Garment and Silk Screen Printing
So you’re ready to create some t-shirts but you’re not sure which method of printing you should go with? No worries mate, I’ve got you covered with a quick run-down on the pros and cons of each style dispelling information about quality and durability of both silk screen printing and digital direct-to-garment. Based on what…
How to Increase Free Trial Reactivations? Zendesk Uses a T-Shirt Call to Action
A lot of SaaS (software as a service) companies have 30 day free trials. In the subscription business, one of the primary ways to sign up new customers without breaking the marketing budget is increasing the conversion rate from trials to paying customers. But how? Increasingly, companies are using sophisticated email marketing techniques like autoresponders…
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