Insight on how to effectively use swag
The Printfection team blogs on the latest trends
So you’re ready to create some sweet swag but you don’t have a design locked down yet? Don’t worry, if you aren’t a designer or don’t have one on staff here are a couple ideas for getting the design you need to get your swag-a-liciousness on.
I know what you’re thinking, sure t-shirts are great but can they really make an impact on my startup’s bottom line? The resounding answer is YES!! Here are 5 ways you can effectively use t-shirts to grow profits:
Look down, are you wearing a t-shirt right now? I bet you are. People love t-shirts and they sport them almost everyday (especially startup t-shirts). So why not use shirts to help your startup retain current customers and attract new ones? All you’ve got to do is design threads they’ll be proud to wear (which…
I know you’re always working to spread the word about your company, so if you’re planning on hitting the road for an event, here are a couple tips to help maximize your impact while you’re there:
We know that it can be challenging to design good swag. But it’s important to dig deeper than a plain old logo. Push beyond the basics and create some threads that your customers will be proud to wear. That way, rather than being cooped up in a dresser drawer, your brand will reach even more…
Everyone knows the story about how Nordstrom took back a set of tires. But is a super-liberal ‘Nordstrom like’ return policy right for your business? Is it worth the cost? And since you’re running an internet-based business, not a brick and mortar business like Nordstrom, maybe this isn’t the best example. So let me tell…
Surfing monkeys, t-shirts, and social media. Seems to be a winning combination for one of the fastest growing email marketing companies on the planet. Check out MailChimp’s recent email blast to solicit customer feedback (via social media) for their next t-shirt design:
There’s so many ways to go about customer retention & brand loyalty. One way is giving away custom printed t-shirts, mugs, pens, merchandise, or “swag”. Not only does it reward your existing customers, it also helps spread the word. Here’s a step-by-step guide to quickly & easily putting together a t-shirt giveaway.
Before developing a Merchandise Marketing strategy, it helps to understand the basic definition of the term, why you should care about merchandise, and how it fits into the overall marketing mix.