Printfection Blog

Insight on how to effectively use swag

The Printfection team blogs on the latest trends

How to get an awesome design for your tshirts

So you’re ready to create some sweet swag but you don’t have a design locked down yet? Don’t worry, if you aren’t a designer or don’t have one on staff here are a couple ideas for getting the design you need to get your swag-a-liciousness on.

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5 ways swag will grow your startup’s profits

I know what you’re thinking, sure t-shirts are great but can they really make an impact on my startup’s bottom line? The resounding answer is YES!! Here are 5 ways you can effectively use t-shirts to grow profits:

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Startup shirts people love to wear

Look down, are you wearing a t-shirt right now? I bet you are. People love t-shirts and they sport them almost everyday (especially startup t-shirts). So why not use shirts to help your startup retain current customers and attract new ones? All you’ve got to do is design threads they’ll be proud to wear (which…

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Quick tips for rocking tradeshows and conferences

I know you’re always working to spread the word about your company, so if you’re planning on hitting the road for an event, here are a couple tips to help maximize your impact while you’re there:

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Featured t-shirt design of the month: Printfection’s unicorn

We know that it can be challenging to design good swag. But it’s important to dig deeper than a plain old logo. Push beyond the basics and create some threads that your customers will be proud to wear. That way, rather than being cooped up in a dresser drawer, your brand will reach even more…

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Why you should have a liberal return policy, even if you can’t measure the ROI

Everyone knows the story about how Nordstrom took back a set of tires. But is a super-liberal ‘Nordstrom like’ return policy right for your business? Is it worth the cost? And since you’re running an internet-based business, not a brick and mortar business like Nordstrom, maybe this isn’t the best example. So let me tell…

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Upgrading the Promotional Products Industry

Although the Internet has created whole new industries like social networking, what it's best known for is revolutionizing current business models. Amazon completely changed how we shop for books. Google completely changed how we find information. Like these two companies, most other Internet companies simply upgrade a current industry.

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Customer-Sourcing Your Next T-Shirt Design

Surfing monkeys, t-shirts, and social media. Seems to be a winning combination for one of the fastest growing email marketing companies on the planet. Check out MailChimp’s recent email blast to solicit customer feedback (via social media) for their next t-shirt design:

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A Step-by-Step Guide: How to Give Away Custom Printed T-Shirts to Reward your Customers

There’s so many ways to go about customer retention & brand loyalty. One way is giving away custom printed t-shirts, mugs, pens, merchandise, or “swag”. Not only does it reward your existing customers, it also helps spread the word. Here’s a step-by-step guide to quickly & easily putting together a t-shirt giveaway.

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What is Merchandise Marketing?

Before developing a Merchandise Marketing strategy, it helps to understand the basic definition of the term, why you should care about merchandise, and how it fits into the overall marketing mix.

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