Printfection Blog

Insight on how to effectively use swag

The Printfection team blogs on the latest trends

Startup shirts people love to wear

Look down, are you wearing a t-shirt right now? I bet you are. People love t-shirts and they sport them almost everyday (especially startup t-shirts). So why not use shirts to help your startup retain current customers and attract new ones? All you’ve got to do is design threads they’ll be proud to wear (which…
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Quick tips for rocking tradeshows and conferences

I know you’re always working to spread the word about your company, so if you’re planning on hitting the road for an event, here are a couple tips to help maximize your impact while you’re there:
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Featured t-shirt design of the month: Printfection’s unicorn

We know that it can be challenging to design good swag. But it’s important to dig deeper than a plain old logo. Push beyond the basics and create some threads that your customers will be proud to wear. That way, rather than being cooped up in a dresser drawer, your brand will reach even more…
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Introducing Purchase Campaigns!

We’re excited to announce that there’s a new way to quickly get merch to events, into your hands, and out to your fans; it’s called a Purchase Campaign. Use a Purchase Campaign to: order the right merch for upcoming events like parties and trade-shows (you can even skip the suitcase haul and have it delivered…
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Why you should have a liberal return policy, even if you can’t measure the ROI

Everyone knows the story about how Nordstrom took back a set of tires. But is a super-liberal ‘Nordstrom like’ return policy right for your business? Is it worth the cost? And since you’re running an internet-based business, not a brick and mortar business like Nordstrom, maybe this isn’t the best example. So let me tell…
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Upgrading the Promotional Products Industry

Although the Internet has created whole new industries like social networking, what it's best known for is revolutionizing current business models. Amazon completely changed how we shop for books. Google completely changed how we find information. Like these two companies, most other Internet companies simply upgrade a current industry.
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Customer-Sourcing Your Next T-Shirt Design

Surfing monkeys, t-shirts, and social media. Seems to be a winning combination for one of the fastest growing email marketing companies on the planet. Check out MailChimp’s recent email blast to solicit customer feedback (via social media) for their next t-shirt design:
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A Step-by-Step Guide: How to Give Away Custom Printed T-Shirts to Reward your Customers

There’s so many ways to go about customer retention & brand loyalty. One way is giving away custom printed t-shirts, mugs, pens, merchandise, or “swag”. Not only does it reward your existing customers, it also helps spread the word. Here’s a step-by-step guide to quickly & easily putting together a t-shirt giveaway.
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What is Merchandise Marketing?

Before developing a Merchandise Marketing strategy, it helps to understand the basic definition of the term, why you should care about merchandise, and how it fits into the overall marketing mix.
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Digital Direct-to-Garment and Silk Screen Printing

So you’re ready to create some t-shirts but you’re not sure which method of printing you should go with? No worries mate, I’ve got you covered with a quick run-down on the pros and cons of each style dispelling information about quality and durability of both silk screen printing and digital direct-to-garment. Based on what…
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