Because swag marketing is a Blue Ocean Strategy. Very few technology companies are doing swag right. They're not automating it, or scaling it, or tracking it. Countless customer engagement opportunities are being missed.
Term coined by the book Blue Ocean Strategy, where Red Oceans are the crowded, competitive, traditional way. And Blue Oceans are the wide-open, competition-free, innovative new way.
Nobody wakes up and thinks I hope I get a bunch of promotional emails today.
But people love promotional products. 83% of people look forward to receiving them. They even say thank you. Thanks for advertising to me!
Branded swag is a powerful, time-tested medium. But few of today’s modern
marketers take it seriously as a strategic piece of their overall strategy. Why?
It wasn't too long ago that direct-mail and other ancient methods of marketing were defacto.
Now, marketing is done in a digital world. It's automated and trackable.
Sadly, swag was left behind when it came to this technology-first marketing approach.
It turns out that designing swag that people want is actually pretty hard.
And these old-school vendors don't know what will resonate with your customer base.
Promotional product printers are entrenched in an old-school method of thinking. Focused on razor-thin margins, their goal isn't your business. It's how many shirts you want.
To them, swag is business. To you, swag is a way to grow your business.
Now you can finally use a suite of marketing tools that lets you be creative with swag.
And it's backed by a platform that handles the printing, inventory, and distribution.
© 2017 Printfection LLC
Swag marketing, made easy.